search engine marketing email marketing print advertising sales staff telemarketing tv radio trade shows
subscribe to an emailing list/newsletter call my sales staff request more information download software/e-book take a demo visit specific pages buy a product from a shopping cart fill out an order fill out a request for a quotation
internet marketing plan online competitive analysis search engine optimisation (optimization) online branding web site design/redesign email marketing/newsletters web visitor reporting/analysis
search engine rankings site visitors/traffic number of web site leads/inquiries number of web site sales (ecommerce) number is phone calls from web site